Today I met with Ubi to discuss the production of our upcoming
photoshoot for his new jean line UBI IND.  Ubi has put his
thumbprint on the denim business, while working for countless
top clothing brands.  His office is located at the Blue River jean
factory in Southern Los Angeles.  Blue River not only modifies
UBI's jeans but many other major brands as well.  It is mind
boggling to see the many different way they alter the jeans that
we wear everyday.  Some of these methods include, burning,
scratching, painting, stretching, melting and dying just to name
a few.  What an amazing process!